SSE Plus Candidato

PwC Costa Rica

Our client, a leading company in the digital entertainment industry, is seeking to hire a professional to fill the position of:

Product Owner – CRM

Main functions:

Lead the development and execution of communication strategies focused on customer conversion, retention, and reactivation, ensuring alignment with the organization’s objectives.
Coordinate with cross-functional teams, including marketing, product development, and customer service, to enhance the user experience and maximize engagement.
Analyze customer data to identify trends, insights, and opportunities for improvement in current strategies.
Continuously measure the performance of CRM initiatives, making strategic adjustments based on results and analysis.
Collaborate with development and IT teams to resolve technical issues and ensure the optimal functioning of CRM tools.
Stay up to date on trends, best practices, and emerging technologies in CRM and the online gaming industry.
Conduct market research and monitor customer behavior to strengthen retention and loyalty strategies.

Profile required:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience working with cross-functional teams or within agile frameworks, managing projects end-to-end.
Over 3 years of experience in marketing product management, preferably in CRM for email marketing.
English proficiency at a B2+ to C1 level.
Experience with CRM tools such as Smartico, Salesforce, HubSpot, Marketo, or similar platforms.
Advanced proficiency in Microsoft Dynamics (automation, advanced segmentation, and integrations).
Advanced knowledge of HTML and CSS applied to email marketing and multichannel development.
Advanced use of digital analytics tools such as Google Analytics, Power BI, among others.
Advanced proficiency in Microsoft Office tools.
Experience in the online gaming industry and knowledge of customer behavior and trends is desirable.
Intermediate to advanced knowledge of complementary languages such as JavaScript or AMPscript (preferred).
Availability to work 100% onsite in the Escazú/Santa Ana areas.

Target position:

Lead the development and execution of communication strategies focused on customer conversion, retention, and reactivation, ensuring alignment with the organization’s objectives.

E-mail: iam_cv_interamericas@pwc.com Subject: Product Owner - CRM

Only pre selected candidates will be contacted

All vacancies will be reviewed in a confidential manner by PwC. To apply press the "Apply" button.

To Apply

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